Podcast

The Peanut Podcast, created by the National Peanut Board, delves into issues that are important to peanut growers and the industry. Join NPB Staff hosts Lauren Highfill Williams and Lindsay Stevens once a month as they delve into issues that are important to peanut growers and industry. The podcast will explore hot topics and future trends impacting the industry, including agriculture, sustainability, nutrition, allergies, culture, consumers and more.

04 January 2022

Marketing Trends for Peanuts in 2022

Since its inception, NPB has continued to stay on top of up-to-date trends in marketing to put farmer’s money to work. This week, we explore marketing trends for 2022 by talking to NPB senior vice president and chief marketing officer, Ryan Lepicier; Nichole Bigley from Golin; Les Crall, 2022 chairman of the National Peanut Board; and Kimmi Wernli, president and owner of Crazy Richard’s Peanut Butter Company. 

30 November 2021

Drivers of Consumption

New data shows per capita peanut consumption continued to reach new heights in 2021. What’s behind this growth and what’s on the horizon? We explore how changes in marketing, product innovation and on the farm have driven peanut consumption to record levels by talking with National Peanut Board’s Bob Parker, Peanut Butter & Company’s Lee Zalben and Texas peanut farmer Peter Froese, Jr.

Show Notes:

National Peanut Board Website

Peanut Per Capita Consumption Breaks New Record for Second Year in a Row

USDA Peanut Stocks and Processing Numbers 

 

25 October 2021

The New Frontier of Sustainability

Sustainability has been in industry conversation for years, and it’s starting to grow as a driving force in consumer behavior. In this episode, we talk with an industry leader, researcher, farmer and corporate executive about what sustainability means today and for the future of the peanut industry.

 

Show Notes: 

PeanutVision.org

Song attribution: "Solo Acoustic Guitar" by Jason Shaw

21 September 2021

The Peanut Allergy Journey Part 1

In the inaugural episode of The Peanut Podcast, hosts Lauren and Lindsay dive into the National Peanut Board’s peanut allergy journey. Interviews with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, NPB Chairman Andy Bell and NPB inaugural Virginia Board Member Dee Dee Darden shed light on the early dark days of peanut allergies, challenges with diagnosing peanut allergies and our commitment to peanut allergy research.

For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.

21 September 2021

The Peanut Allergy Journey Part 2

In part 2 of our peanut allergy journey, Lindsay and Lauren do a deep dive into peanut allergy treatment and early introduction of peanut foods to infants, as well as the study that changed what we know about peanut allergy prevention. Join us as we speak with NPB CEO Bob Parker, NPB consultant and registered dietitian Sherry Coleman Collins, and NPB agency partner marketing expert Mark Dvorak.

For more information on early introduction and federal guidelines, see the Dietary Guidelines for Americans.

11 August 2021

The Peanut Podcast is here!

In this introductory episode, we discuss why NPB decided to start a podcast and what you can expect coming up. Make sure to subscribe to our channel so you’ll stay up to date on episodes to come.

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