Peanut Butter & Jelly—By the Numbers

It’s one of the most iconic foods of all time—the classic peanut butter and jelly sandwich. Generations of Americans have grown up enjoying this simple yet satisfying food, but do you know what makes it so special for so many? We’ve unpacked some fun facts on one of America’s most beloved sandwiches in this look at PB&J by the numbers.


Year of the first published reference of a PB&J.

Percentage of consumers who prefer creamy versus crunchy peanut butter is the response according to a 2018 survey of 1500 adult consumers commissioned by the National Peanut Board.

Percentage of consumers who prefer crustless bread is according to a survey from HuffPost.

PB&J's rank among sandwiches consumers prefer is according to a 2019 YouGov survey of 1,223 U.S. adults on sandwich likeability.

Average number of PB&Js a consumer will eat before graduating high school was published in Prepared Foods.

Rule from the FDA on peanut butter labeling is available here.

PB&J nutritionals are an estimate and can vary based on the type  of bread, peanut butter and jelly used.

Information on Which Wich®'s world record for making the most PB&Js in an hour is available here.

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