The creativity of a chef is nearly boundless. At the National Peanut Board, we recently worked with several chefs and restaurants who have used peanut ingredients in completely unique ways—from using peanut shells to infuse smoke into peanut butter to coating peanuts in Middle Eastern spices as a crunchy topping, these ideas showcase that there’s a wealth of opportunity for creativity with peanuts.
The retail pipeline is continuing to be filled with peanut products. As of July 2019, new peanut product launches totaled 565, with July being the most active month. Snacks remain the largest and brightest category, increasing 6% in Q2 2019 compared to 2018, and an area that’s ripe with exciting new applications. Here are five brands that are pursuing innovations with peanut products to meet consumers’ needs.
There’s little room for the word “try” in Krystina Murawski’s vocabulary. Born and raised in Westchester County, NY, Murawski says she always gives 110 percent to everything that she does. “I've always been an all or nothing person. I'm either full throttle or no throttle.”
Combine this go-getter attitude with Murawski’s self-described obsession with peanut butter and you have “Noomi” (pronounced “new me”). She launched the brand in April 2018 after working fervently on her own, with friends and an executive chef mentor, Leslie Lampert, to find the right balance of ingredients for what would soon become Noomi organic peanut butter. She made—literally—over 100 different peanut butter recipes before deciding on a simple but revolutionary blend of organic dry roasted peanuts, organic Deglet Noor dates, grapeseed oil, peanut oil and Atlantic sea salt.
I cannot remember a time when I didn’t love a peanut butter sandwich. Some of my earliest food memories involve making my own peanut butter and chocolate sprinkle sandwich after school. (Warm it for 10 seconds in the microwave – trust me on this.) These days, I’m still a big-time peanut butter sandwich lover and usually enjoy my PB with fresh sliced bananas, or even savory with some pickled vegetables, torn basil and a sprinkle of sriracha. But there’s really nothing more nostalgic and tastier to me than a peanut butter sandwich made with homemade jam or jelly.
Of the many ways millennials use Alexa skills, recipes for meal prep are one of the leading uses. To ensure peanut butter is at the forefront of the conversation, we developed a peanutty Alexa skill, just in time for the biggest day of the year for Amazon fans, Prime Day.
From peanut butter ales to peanut whiskey, incorporating peanuts into adult beverages has become all the rage. It’s clear that peanut lovers are craving new ways to enjoy their favorite snack, and we wanted to get involved with this latest trend on @PeanutsHere. Just in time for summer, we partnered with seven influential mixologists and bartenders to create peanut-based cocktail recipes that are both deliciously peanutty and go perfectly with peanut foods.
Kids love the great taste of peanut butter, and school nutrition professionals love the protein and other key nutrients of this American staple. Some schools, however, struggle with managing peanut products due to concerns about food allergies. Others are unsure of how to use peanut butter as an ingredient in meals beyond the typical PB&J. We sat down with two experts in K-12 school nutrition to get their insights on the importance of peanut butter in nutrition programs, advice on managing food allergies, and culinary tips to elevate school meals with peanut butter.
Crazy Richard’s Peanut Butter Co., partnering with the National Peanut Board, recently launched an entirely new category in the freezer section of the grocery store with the introduction of Wholly Rollies frozen protein balls.
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