As part of the yearlong consumer campaign, Spreading Good, the National Peanut Board just launched an augmented reality (AR) filter on Instagram. The new filter plays into the popular AR filter trend that has taken over Instagram since late 2019.
After the first viral AR filter discovered (“Which Disney Character Are You?”) gained traction from celebrities and influencers, the Google search for “Instagram filter” skyrocketed. The top three AR filters have been viewed more than 50 million times.
Leaning into this trend, NPB’s Spreading Good AR filter randomly prompts users to spread more good this year with uplifting options such as spreading more: music, compliments, friendship, puppy GIFs, PB&Js and more. Users start recording a video and the options shuffle through over their head, randomly stopping on one to reveal the user’s fate.
All consumers that follow the @PeanutsHere handle on Instagram will get the AR effect automatically recommended to them as an option on their Instagram Story. NPB is also partnering with six wellness and lifestyle influencers that will share the filter on their Instagram Stories to spread the good even further.
National Peanut Board will continue Spreading Good in 2020 with upcoming activations including spreading love for dog shelters and continuing to support food banks.
Follow @PeanutsHere on Twitter and Instagram to join NPB in #SpreadingGood this year.