Perfectly Powerful Peanut Pop-Up: Sandwich Delivery #PeanutPower Your Day with a PB&J

We know you’ve heard about all of the #peanutpower chatter. Want to know how it all got started?

To get people excited that #peanutpower and America’s peanut farmers had arrived in New York, and to kick-off a week of Perfectly Powerful Peanut Pop-Up events, we delivered nearly 150 PB&J lunches to New Yorkers on Monday, March 30.

On Sunday, March 29, New Yorkers told us why they wanted a PB&J lunch by tweeting “I want #peanutpower because _____” and filling in the blank. Those selected received a free Peanut Butter & Company peanut butter and jelly sandwich, carrots, apple slices, a #peanutenvy peanut shaped stress reliever, coupons and a sweet peanut treat. All deliveries were made by Zipments courier service in a three hour window between 59th and Houston Street in Manhattan. Recipients were encouraged to share selfies of themselves enjoy their PB&J lunch using #peanutpower.

Here are some of our favorites:

The best part about it is that we were able to capture some of the deliveries on camera! Here are a few sneak peak shots of a Zipments courier biking through New York to make a sandwich delivery. Stay tuned for the video!

Bike Courier

We can’t wait to see more #peanutpower inspired posts when we visit additional cities throughout the year! Find out more by visiting

You must be logged in to view this item.

This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.