Peanuts Remain Popular Among Millennials Despite New Product Options, Concerns about Allergies

MARCH 15, 2016--ATLANTA – Millennial Americans, a generation that has grown up learning to cope with an increase in all food allergies and an explosion in food and snack options, say peanut butter and peanuts are the nut products they consume most often.

That’s the finding of a new study conducted by The Bantam Group, on behalf of the National Peanut Board, and released during National Peanut Month.  The research also showed that:

  • Peanut butter and peanuts are the No. 1 and No. 2 most consumed for both Millennials and the General Market. The findings are in line with USDA’s Economic Research Service data, which shows peanuts are the most consumed nut in America.
  • Half of Millennials surveyed eat peanut butter at least once a week, and say they are more likely to eat peanuts and peanut butter on a daily basis
  • Millennials are also significantly less likely than the General Market to eat peanut butter on a sandwich with bread or on crackers.  Instead, they are more likely to eat peanuts and peanut butter in non-traditional ways such as in smoothies and sauces

“This study confirmed what we continue to see every day.  No matter how old we are, our love for peanuts and peanut butter is as strong as ever,” said Bob Parker, president and CEO of the National Peanut Board.  “It also showed that Millennials are more aware and informed about the food they choose to consume, and they eat peanuts and peanut products for their nutritional benefits, versatility and great taste.”

Less than one percent of all Americans have a peanut allergy, ranking them among the eight foods most commonly associated with food allergies.  Fortunately, findings from studies like LEAP-On, unveiled this last week at the annual meeting of the American Academy of Asthma, Allergy & Immunology, continue to show promise toward preventing allergies from developing in children.

“Since 2001, America’s peanut farmers have dedicated more than $21 million to food allergy research, education and outreach,” said Gayle White, NPB chair and member from Oklahoma.  “LEAP-On and studies like it bring hope to all of us that we’re making progress every day.”

The Bantam study surveyed 750 Millennials (ages of 18-37) and 750 General Market consumers who have eaten peanuts or other peanut products and/or purchased any of them for someone in their household at least once in the past month. For more information about peanut allergies and effective management practices, visit

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