JULY 14, 2014--ATLANTA – The National Peanut Board will begin work on the FY-15 program of work and budget at its next quarterly board meeting Aug. 11-13, 2014, in Atlanta, Ga. All meetings will take place at the National Peanut Board offices, 3350 Riverwood Parkway, Riverwood 100 Building, Atlanta, Ga., 30339 (Phone: 678-424-5750).
The Board begins the planning process each year by assessing consumer attitudes and market conditions and setting strategic objectives to increase consumption of USA-grown peanuts. The National Peanut Board’s FY-15 begins Nov. 1, 2014.
“As an industry, we’re seeing positive trends in consumer demand for the crop we grow,” said John Harrell, National Peanut Board chairman and Georgia delegate. “Our agenda for this meeting includes updates to enhance peanut demand, increase market opportunities, improve production practices and invest in research priorities.”
Harry M. Kaiser, Ph.D., professor of Applied Economics and Management at Cornell University and an expert in marketing, policy and quantitative methods will update the Board on ROI analysis. Much of Professor Kaiser’s research focuses on food demand analysis and the economics of advertising.
The National Peanut Board and committee meeting schedule is as follows:
TUESDAY, AUGUST 12, 2014
Meeting Location: Riverwood Conference Center, Riverwood 100, Suite GL26
10:15 – 10:45 a.m. General Session and guest speaker, Harry Kaiser, Ph.D.
10:45 – 11:45 a.m. Promotions Committee
11:45 a.m. – 12:00 p.m. Break
12:00 – 12:30 p.m. Budget & Finance Committee
12:30 – 1:00 p.m. Export Committee
1:00 – 1:45 p.m. Lunch
1:45 – 2:15 p.m. Research Committee