AUGUST 12, 2015--ATLANTA—Following the success of last year’s series, “The Journey of a Peanut Butter Jar,” the National Peanut Board has launched a new multimedia educational series for consumers entitled “Voices of Peanut Farming.” The series highlights America’s peanut farmers and explores the challenges and opportunities of peanut farming today through written articles and full-length interviews with farmers and industry members.
Housed at www.voicesofpeanutfarming.org, the series kicked off with a look at the average, longtime peanut farmer, including interviews with Dee Dee Darden of Virginia, Louis Grissom of Texas and Carl Sanders of Alabama.
Through “Voices of Peanut Farming,” NPB shares what it takes to be a peanut farmer, the need and role for younger farmers in agriculture, the role of technology in farming and how peanut farmers are making strides in sustainability and conservation.
Consumers will hear directly from farmers and industry members themselves in audio interviews tied to each story. NPB will promote the series through online and social channels and encourages the industry to help spread the word as well.
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The National Peanut Board represents all USA peanut farmers and their families. Through research and marketing initiatives the Board is finding new ways to enhance production and increase consumer demand by promoting the great taste, nutrition and culinary versatility of USA-grown peanuts.
The National Peanut Board’s Peanut Promotion, Research and Information Order can be accessed on the USDA Agricultural Marketing Services website, or can be downloaded by clicking here.