Media

About 94% of American homes have at least one jar of peanut butter & you've grown up eating the classic PB&J. But have you thought about how that creamy goodness gets to the grocery store shelf?

When Food Network star Ina Garten bantered on national TV with CNN’s Anderson Cooper about their rediscovered love of the PB&J last December, it was no surprise to me that the classic all-American peanut butter sandwich had risen back to the top of our collective food conscious – not only filling our bellies, but soothing our souls during trying times. And that’s what’s special about the work I do for America’s peanut farmers at the National Peanut Board (NPB).

Hundreds of new products with peanuts are launched in the U.S. every year by brands and retailers. NPB regularly tracks new products, product line extensions and new varieties. Here are four interesting trends from recent new product launches.

To eat consciously is not about diets, fads, or hard-and-fast rules. It’s about having straightforward, accurate information to make smart, thoughtful choices amid the chaos of conflicting news and marketing hype. Find out more in this Q&A with author, Sophie Egan.

When it comes to food trends, Gen Z is putting their money where their mouth is. While it’s too soon to tell how the global pandemic will influence Gen Z’s long-term attitudes and behaviors, here’s a look at their current point of view on food—and what it means for peanuts.

On July 28th, BBC Radio aired a segment on baseball and peanuts by Paige Sutherland. In the piece, Sutherland shares with listeners the situation of in-shell peanuts during a baseball season with no fans in the stands.

As part of our year-long Spreading Good initiative, we’ll be cooking for a good cause with Christina Tosi, chef, founder, and owner of Milk Bar. Proceeds from the virtual event will benefit the non-profit, The Birthday Party Project. Let’s put those peanut butter cravings to good use!

Conventional breeding is a long and laborious process that takes years to bring a new seed to market. That’s why researchers at Texas A&M AgriLife (TAMU) are fast-tracking the breeding process with genomics (targeting genes at the DNA/molecular level) and phenomics (identifying physical characteristics of the plant). Their aim is to resist disease and environmental pressures by screening for genetic and phenomic markers with advantageous characteristics to allow for the quicker development of new varieties.