Peanuts on Trend

  • Peanuts were the top nut for new product introductions in 2008, outpacing almonds.

When you combine outstanding flavor, versatility, nutrition and affordability, peanuts and peanut butter can’t be beat.

  • Peanut butter dominates 95 percent of the nut spread market – IRI Scan Data (Dec. 2010)

Peanut butter is one of the most popular flavors in America, and 90 percent of households have at least one jar at home.

  • The nut spread category represents about $275 million in sales. It’s grown nearly 50 percent over the last year. – Vince Byrd, COO, J.M. Smucker Co., Food Product Design, Sept. 11, 2012

Consumers are learning about the energizing benefits of peanut butter at any time of day—from adding a spoonful to oatmeal at breakfast to pairing peanut butter with apple slices for a late-afternoon snack.

  • Snacks account for 20 percent of all U.S. eating occasions – “Snacking in America 2012,” The NPB Group

From snack bars to small bites, peanuts pack the satiety punch to make a small meal energizing and convenient.

As a growing number of Americans look to eat a more plant-based diet, peanuts and peanut butter provide good fats, protein and flavor that make eating well both energizing and delicious.

  • Two million Americans have been diagnosed with celiac disease and even more ascribe to a gluten-free diet (Murray 2010).

Peanuts are naturally gluten-free, and peanut flour is a nutrient-dense, alternative flour with the peanutty flavor people love. For more information, visit our Innovative Products and Uses section.


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