- Peanuts were the top nut for new product introductions in 2008, outpacing almonds.
When you combine outstanding flavor, versatility, nutrition and affordability, peanuts and peanut butter can’t be beat.
- Peanut butter dominates 95 percent of the nut spread market – IRI Scan Data (Dec. 2010)
Peanut butter is one of the most popular flavors in America, and 90 percent of households have at least one jar at home.
- The nut spread category represents about $275 million in sales. It’s grown nearly 50 percent over the last year. – Vince Byrd, COO, J.M. Smucker Co., Food Product Design, Sept. 11, 2012
Consumers are learning about the energizing benefits of peanut butter at any time of day—from adding a spoonful to oatmeal at breakfast to pairing peanut butter with apple slices for a late-afternoon snack.
- Snacks account for 20 percent of all U.S. eating occasions – “Snacking in America 2012,” The NPB Group
From snack bars to small bites, peanuts pack the satiety punch to make a small meal energizing and convenient.
- Better-for-you snacks is the fastest growing segment in the snacks category – Jon Nudi, president, U.S. Snacks division, General Mills
As a growing number of Americans look to eat a more plant-based diet, peanuts and peanut butter provide good fats, protein and flavor that make eating well both energizing and delicious.
- Two million Americans have been diagnosed with celiac disease and even more ascribe to a gluten-free diet (Murray 2010).
Peanuts are naturally gluten-free, and peanut flour is a nutrient-dense, alternative flour with the peanutty flavor people love. For more information, visit our Innovative Products and Uses section.