Return-On-Investment (ROI) Report to be presented by Dr. Harry Kaiser at meeting.
June 18, 2019 – ATLANTA – The National Peanut Board will set strategic direction for the FY-20 program of work and budget at its next quarterly board meeting July 17 and 18, 2019, at Edgewater Beach Resort, 11212 Front Beach Road, Panama City Beach, Fla. The meeting is scheduled ahead of the 21th Annual Southern Peanut Growers Conference July 18-20 at the same location.
Earlier this year, the National Peanut Board commissioned Dr. Kaiser, the Gellert Family professor of applied economics and management at Cornell University and director of the Cornell Commodity Promotion Research Program, to study the effectiveness of their marketing and research programs on increasing the demand and supply of peanuts. Dr. Harry Kaiser will share the results of the study at the July Board meeting.
The Board begins the planning process each year by assessing consumer attitudes and market conditions and setting strategic objectives to advance its mission of improving the economic condition of USA peanut farmers and their families through compelling promotion and groundbreaking research. The National Peanut Board’s FY-20 begins Nov. 1, 2019 and ends Oct. 31, 2020.
The schedule is as follows:
WEDNESDAY, JULY 17, 2019
| Meeting Location | Edgewater Conference Center, Sago 2 & 3 |
| 10:15 - 10:45 a.m. | General Session, Five-Year ROI Report, Harry Kaiser |
| 10:45 a.m. - 12:00 p.m. | Domestic Promotions Committee |
| 12:00 - 1:00 p.m. | Lunch |
| 1:00 - 1:30 p.m. | Budget & Finance Committee |
| 1:30 - 2:00 p.m. | Export Committee |
| 2:00 - 2:15 p.m. | Break |
| 2:15 - 4:30 p.m. | FY-20 Program of Work Presentation |
| 4: 30 p.m. | Adjourn for the day |
THURSDAY, JULY 18, 2019
| Meeting Location | Edgewater Conference Center, Sago 2 & 3 |
| 10:45 - 11:45 a.m. | General Session Reconvenes |
| 12: 00 p.m. | Adjourn Board Meeting |
A copy of the procedures governing National Peanut Board meetings is available upon request.