The National Peanut Board will be Spreading Good in 2020 through a series of purpose-driven initiatives centered on doing good with peanuts and peanut butter. The new campaign will give back to local communities by facilitating peanut-and peanut butter-based activities that will trigger product donations throughout the year.
Spreading Good offers peanut and peanut butter fans the opportunity to put their love and passion back into the community. To kick it off, the Spreading Good campaign will be spreading more than peanut butter — it will be spreading goodwill, too.
On Jan. 24, in celebration of National Peanut Butter Day, National Peanut Board is giving the peanut emoji substance by turning all those digital peanuts into real peanuts. Those peanut emoji will be turned into real peanut butter donations to food banks across the nation.
In addition to making a donation based upon all the U.S. peanut emoji used to-date on Twitter, National Peanut Board is encouraging consumers to continue to use the peanut emoji on Twitter to fuel even more peanut butter donations to food banks. Since its inception in 2016, the peanut emoji has been shared more than four million times in the U.S. on Twitter – 4,271,560, to be exact.
To help, consumers can simply tweet using peanut emoji from now until March 31. The goal is to reach 6,000,000 peanut emoji by the end of March for this portion of the Spreading Good campaign.
Learn more here:
Throughout the year, the National Peanut Board will continue to spread good with more peanut-and peanut butter-based activity – by the end of the year, the campaign aims to donate up to 17,000 pounds of peanuts and peanut butter.
Be sure to follow @PeanutsHere on Twitter and Instagram so you can join us in #SpreadingGood.
Thank you to our partner brands that are helping us Spread Good in 2020:
Crazy Richard's Peanut Butter
Georgia Grinders Peanut Butter
Peanut Butter & Co.
The J.M. Smucker Company
Eliot's Nut Butters
Tara Foods, LLC