Consumers and businesses alike want to learn more about how their food is grown and produced. As reporters make their way out into the fields to speak directly with peanut farmers, National Peanut Board is offering a free media training and refresher webinar for all peanut growers on Feb. 23, 2021 at 1:00 p.m. EST. Peanuts have a fantastic story to tell and the farming families who produce them are the perfect storytellers. During the session, growers will learn key talking points, how to answer tough questions, and get tips and resources.
The virtual educational session is open to peanut growers with all levels of media experience. During the 90-minute Zoom session, NPB and agency partner Golin will cover both common questions and tough questions (such as allergies, aflatoxin, profits, etc.) that media may potentially ask in an interview. With the provided key message points, growers will feel prepared to answer.
The final part of the event will be dedicated to small-group practice sessions with our grower coaches. Our grower coaches are peanut farmers from multiple growing areas who have a fair amount of media experience. These coaches will be there to provide tips and firsthand experience to growers in attendance.
All those in attendance will also receive a takeaway sheet that features various key messages and resources for topics like sustainability, nutrition, early introduction to prevent peanut allergies, aflatoxin, chemicals and more.
To sign up for the grower media training and refresher, interested growers can go to NPBfarmers.org to sign up.
The National Peanut Board represents all USA peanut farmers and their families. As farmers and stewards of the land, our mission is to improve the economic condition of USA peanut farmers and their families through compelling promotion and groundbreaking research.
NPB does not discriminate on the basis of race, color, national origin, sex, religion, age, disability, political beliefs, sexual orientation, genetic information, parental status, and marital or family status. The NPB agrees that it will fully comply with any and all applicable Federal, State, and local equal employment opportunity statutes, ordinances, and regulations, including, but not limited to, Title VII of the Civil Rights Act of 1964; the Americans with Disabilities Act of 1990; the Age Discrimination in Employment Act of 1967; the Equal Pay Act of 1963, and the Genetic Information Act of 2008. Persons requiring alternative means of program communication (Braille, large print, audiotape, etc.) or mobility assistance should contact NPB at 678-424-5750 prior to attending the NPB event in question.
The National Peanut Board’s Peanut Promotion, Research and Information Order can be accessed on the USDA Agricultural Marketing Services website, or can be downloaded by clicking here.