Peanut butter lovers can add even more fun and flavor to PB&Js with Sprelly gourmet peanut butters and jams. Born out of the idea of frozen yogurt shops with customizable creations, husband and father of two Adrian Silversmith launched Sprelly with a business pitch in a local competition in Fredericksburg, Va. Now he’s gotten attention from USA Today, the TODAY show, Entrepreneur.com and more, and has expanded production facilities to make even more delicious spreads and jellies.
Each jar of Sprelly peanut butter has a dot that matches up to a complementary jelly or jam flavor. Sweet Thai chili peanut butter spread pairs with hot pepper jelly for a spicy, more savory combination. White chocolate caramel peanut butter spread combines with raspberry zinfandel jelly for a complex sweet treat.
The line of spreads and jellies are available for nationwide ordering from Sprelly.com. They also have Sprelly Café in Fredericksburg where they push the envelope on PB&J sandwiches. One of their most popular offerings is The Peppered Rooster sandwich with sweet Thai chili peanut butter, hot pepper jelly, sliced turkey and pepper jack cheese layered between whole wheat bread.
Flavor is the central focus for Silversmith. “We offer a range of flavors for different preferences, from indulgent and sweet to just peanuts and salt,” said Silversmith. “We always want to be a level up so our flavor ideas come from trial and error, talking with our customers and taking feedback and suggestions.”
Silversmith has a degree in theater and previously worked in sales so developing a food brand is new territory. But gregariousness, genuine enthusiasm and tenacity benefit all industries, which works in Silversmith’s favor. He’s surrounded himself with successful industry mentors and recently worked with business faculty at a local university to hone his strategy to make Sprelly a nationwide brand. “The near future for Sprelly will be more focused on the production of our unique nut butters spreads and jellies,” said Silversmith. They’re connecting the dots to see how far peanut butter can go!