One year after transitioning from the “Choosy Moms Choose Jif” consumer marketing campaign to “That Jif’ing Good”, The J.M. Smucker Company’s Jif brand has been hard at work making sure shelves are stocked and giving consumers even more ways to love and use peanut butter with the launch of two new products.
While America’s food preferences have often proven popular with other countries, peanut butter has more frequently been viewed as an exception that doesn’t appeal to most outside of the North American content. That is until recently when peanut butter suddenly overtook jam sales in the United Kingdom.
Hundreds of new products with peanuts are launched in the U.S. every year by brands and retailers. NPB regularly tracks new products, product line extensions and new varieties. Here are four interesting trends from recent new product launches.
More Americans than ever are interested in eating plant-based foods high in protein. You may be surprised to learn that there’s a lot of protein hiding in your pantry. To include more plant-based protein foods in your meals, consider the following items we have shared with you.
It’s baking season! While some people jump at the opportunity to whip up cakes, pastries and confections, for other at-home cooks the thought of baking brings a sense of dread. But you don’t have to be a professional baker or use specialized equipment to make beautiful and delicious food from the oven.
We’ve heard from a lot of peanut fanatics over the years and your love for America’s favorite nut keeps growing. Recent data from the USDA and U.S. Census shows that peanut consumption reached an all-time high in 2020 at 7.6 pounds per person. That means you know that peanuts are a healthy food that’s not only packed with nutrition, but also bursting with flavor and can be enjoyed in many different forms (hello peanut butter and peanut powder!) at all times of the day. Peanuts are also the most sustainable nut, and America’s peanut farmers and their families thank you for your support!
Exploring other countries and cultures around the world is a multisensory experience. Your memories are a collection of the things that you see, smell, touch, taste and hear along the journey. Here’s 4 foods from around the world to satisfy at least one of your senses until you can start trotting the globe again.
Change up your potato game with this side dish that can be served room temperature, hot or cold. Sweet Heat Peanut Potatoes are a vegetarian dish that add the satisfying nutrition and flavor of peanuts and peanut butter.
The National Peanut Board has created a new game on Instagram called Paw for PB and it combines two of our favorite things: dogs and peanut butter. Share with your friends and family because each play equals more money for Best Friends Animal Society.
Generations of Americans have grown up enjoying the simple yet satisfying PB&J, but do you know what makes it so special for so many? Here's some fun facts about one of America's most beloved foods.