Just when you thought there was nothing about a jar of peanut butter that could be improved, Andy Scherer of Southern California has invented the peanut butter pump.
Raising three children as a single dad, Scherer remembers the challenges of getting kids ready, lunches made and out the door every day. “When my kids were younger, I thought ‘Wouldn’t it be great if there was pump to make their peanut butter sandwiches easier and faster?’” Scherer is a self-proclaimed tinkerer and kept a running list of inventions he wanted to work on when he retired from his financial services career. The extra time came around more quickly when he was unexpectantly laid off. But he jumped right into pursuing the item at the top of his inventions list: the peanut butter pump.
The latest and greatest in today’s next big food trends were unveiled at the 2019 Winter Fancy Food Show in San Francisco. More than 80,000 specialty foods & beverages were on display to be discovered by food retail buyers and food professionals. The National Peanut Board joined over 1,400 exhibitors to promote new products and showcase the power of the peanut.
Made using real peanuts, Skrewball Peanut Butter Whiskey is as crazy as it sounds. It’s the answer of “why not” when someone asks, “why?” With its surprising sweetness, smooth finish, and obvious peanut butter flavor, this American whiskey proudly bucks convention as the black sheep of the whiskey aisle. We sat down with Brittany Yeng, co-founder of Skrewball Peanut Butter Whiskey, to find out how her husband’s obsession with peanut butter led to the first-ever peanut butter whiskey, and how it’s turning skeptics into converts and welcoming those who go against the norm.
According to Mintel data, new peanut product introductions increased five percent from Q4 2017 to Q3 2018. Sixty percent of new peanut product introductions are classified as snacks, and the snack category continues to maintain growth and innovation for peanuts with a 28% increase.
Top growing package claims for new peanut product introductions over this period included ease of use, microwaveable, time/speed and functional-cardiovascular. These claims align with consumer demands for food that's convenient and supports health.
No longer should parents withhold the introduction of peanut foods from their infants until toddlerhood. In fact, new guidelines from the National Institutes of Health (NIH) now recommend feeding peanut foods to infants as early as 4 to 6 months of age, depending on their risk for allergies, to prevent peanut allergy. Dr. Ron Sunog, is a pediatrician who helped develop Puffworks® baby. We sat down with him to find out more about the new guidelines, and how this product can help make early introduction easier.
New peanut products in the dairy category have spiked since the start of 2018. In both the dairy milk and alternative milk spaces, product introductions with peanut ingredients are up 200%, according to data from Mintel. New breakfast cereals with peanuts have increased 50%.
You wouldn’t know it by looking at him now, but Juan Salinas was a self-described skinny kid who spent his time hanging out with friends and playing video games. One fateful day, his dad challenged him to join the local swim team, “just for a month”. After the first week, Juan fell in love with the sport and ended up competing on the Honduran National Swimming Team.
Juan has been giving things a try, overcoming challenges and excelling ever since.
Peanuts are a tasty and convenient snack, and new product introductions reflect our love of snacking. Snacks are consistently a top performer for new peanut product introductions and this category shows no signs of slowing down. In the past quarter, new product introductions in the snack category increased 46 percent compared to last year, according to Mintel. These newly launched and recently announced product introductions like peanut milk will also contribute to continued growth in snacks.
The natural foods space evolves and grows, and the peanut butter aisle is a perfect example. A generation ago, variety in this corridor was creamy, crunchy or the jar with alternating stripes of peanut butter and jelly. To find natural or flavored peanut butters back then, you would probably have to go to a small natural grocer or make it yourself at home. Now, there are dozens of varieties available from brands with simply peanuts and salt to exotic flavors like garam masala.
The natural foods space is still innovating and expanding and the newest and brightest players are on display at several trade shows during the year, including Natural Products Expo East, Fancy Food Show, the Food and Nutrition Conference and Expo. At these events thousands of brands are showcased and many further missions centered on health, wellness, community building and sustainability. These new products will end up on store shelves heading into the new year.
With every passing year, millennials continue to gain purchasing power in the retail sector. As a result, grocery stores are expanding and adapting what they offer to stay relevant with millennials. For many, an array of different product offerings is key to grabbing the attention of today’s shoppers. Thankfully for the peanut product category, this provides a major opportunity for growth.
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