New Products

Grocery stores are overflowing with new peanut products. What’s the deal with powdered peanut butter? What’s the latest spice flavor to find a partner with peanuts? Get answers and find out what’s new in the world of peanut products right here. 

How 5 New Peanut Products are Driving Innovation in Snacking

The retail pipeline is continuing to be filled with peanut products. As of July 2019, new peanut product launches totaled 565, with July being the most active month. Snacks remain the largest and brightest category, increasing 6% in Q2 2019 compared to 2018, and an area that’s ripe with exciting new applications. Here are five brands that are pursuing innovations with peanut products to meet consumers’ needs.

This New Peanut Butter Maker Wants to Inspire Others to Pursue Their Dreams

There’s little room for the word “try” in Krystina Murawski’s vocabulary. Born and raised in Westchester County, NY, Murawski says she always gives 110 percent to everything that she does. “I've always been an all or nothing person. I'm either full throttle or no throttle.”

Combine this go-getter attitude with Murawski’s self-described obsession with peanut butter and you have “Noomi” (pronounced “new me”). She launched the brand in April 2018 after working fervently on her own, with friends and an executive chef mentor, Leslie Lampert, to find the right balance of ingredients for what would soon become Noomi organic peanut butter. She made—literally—over 100 different peanut butter recipes before deciding on a simple but revolutionary blend of organic dry roasted peanuts, organic Deglet Noor dates, grapeseed oil, peanut oil and Atlantic sea salt.

Alexa, Open Peanut Butter Jar

Of the many ways millennials use Alexa skills, recipes for meal prep are one of the leading uses. To ensure peanut butter is at the forefront of the conversation, we developed a peanutty Alexa skill, just in time for the biggest day of the year for Amazon fans, Prime Day.

This Inventor is Out to Change How You Think about Peanut Butter

Just when you thought there was nothing about a jar of peanut butter that could be improved, Andy Scherer of Southern California has invented the peanut butter pump.

Raising three children as a single dad, Scherer remembers the challenges of getting kids ready, lunches made and out the door every day. “When my kids were younger, I thought ‘Wouldn’t it be great if there was pump to make their peanut butter sandwiches easier and faster?’” Scherer is a self-proclaimed tinkerer and kept a running list of inventions he wanted to work on when he retired from his financial services career. The extra time came around more quickly when he was unexpectantly laid off. But he jumped right into pursuing the item at the top of his inventions list: the peanut butter pump.

Food Finds and Trends at the Winter Fancy Food Show

The latest and greatest in today’s next big food trends were unveiled at the 2019 Winter Fancy Food Show in San Francisco. More than 80,000 specialty foods & beverages were on display to be discovered by food retail buyers and food professionals. The National Peanut Board joined over 1,400 exhibitors to promote new products and showcase the power of the peanut.

Why This Company’s Peanut Butter Whiskey is an Homage to the Unconventional

Made using real peanuts, Skrewball Peanut Butter Whiskey is as crazy as it sounds. It’s the answer of “why not” when someone asks, “why?” With its surprising sweetness, smooth finish, and obvious peanut butter flavor, this American whiskey proudly bucks convention as the black sheep of the whiskey aisle. We sat down with Brittany Yeng, co-founder of Skrewball Peanut Butter Whiskey, to find out how her husband’s obsession with peanut butter led to the first-ever peanut butter whiskey, and how it’s turning skeptics into converts and welcoming those who go against the norm.

New Peanut Products Up 5% in the Past Year

According to Mintel data, new peanut product introductions increased five percent from Q4 2017 to Q3 2018. Sixty percent of new peanut product introductions are classified as snacks, and the snack category continues to maintain growth and innovation for peanuts with a 28% increase.

Top growing package claims for new peanut product introductions over this period included ease of use, microwaveable, time/speed and functional-cardiovascular. These claims align with consumer demands for food that's convenient and supports health. 

This Pediatrician Says Feeding Peanut Foods to Your Infant Just Got Easier With a New Puff Snack

No longer should parents withhold the introduction of peanut foods from their infants until toddlerhood. In fact, new guidelines from the National Institutes of Health (NIH) now recommend feeding peanut foods to infants as early as 4 to 6 months of age, depending on their risk for allergies, to prevent peanut allergy.  Dr. Ron Sunog, is a pediatrician who helped develop Puffworks® baby.  We sat down with him to find out more about the new guidelines, and how this product can help make early introduction easier.     

Dairy & Cereals Lead Category Innovation for Peanuts, along with Snacks

New peanut products in the dairy category have spiked since the start of 2018. In both the dairy milk and alternative milk spaces, product introductions with peanut ingredients are up 200%, according to data from Mintel. New breakfast cereals with peanuts have increased 50%.

Former Skinny Kid Builds a Strong Food Business on Peanuts

You wouldn’t know it by looking at him now, but Juan Salinas was a self-described skinny kid who spent his time hanging out with friends and playing video games. One fateful day, his dad challenged him to join the local swim team, “just for a month”. After the first week, Juan fell in love with the sport and ended up competing on the Honduran National Swimming Team.

Juan has been giving things a try, overcoming challenges and excelling ever since. 

    

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