One year after transitioning from the “Choosy Moms Choose Jif” consumer marketing campaign to “That Jif’ing Good”, The J.M. Smucker Company’s Jif brand has been hard at work making sure shelves are stocked and giving consumers even more ways to love and use peanut butter with the launch of two new products.
Many parents are aware of the benefits of introducing common allergens early, but keeping peanut foods in baby’s diet is an important piece of the prevention puzzle. Parents had few ready-to-serve choices in the past, but options continue to grow and expand with some exciting new entries in the peanut-for-baby category.
As the president and owner of Crazy Richard’s Peanut Butter company, Kimmi Wernli noticed a snacking trend and took one of her family’s favorite recipes and launched a new product. Wholly Rollies™ all natural, frozen protein balls are available through e-commerce, sold at retailers nationwide and will soon be in the freezer case at more than 3000 Walmart stores.
Mission MightyMe co-founders J.J. and Catherine Jaxon are on a mission to help raise up a generation of kids that are free from the burden of food allergies. And they’re doing it with the launch of a peanut puff that makes it easy and “normal” to feed peanuts and other allergenic foods to infants.
We spotted a variety of plant-based products, from jerky to ice cream, and the show even offered a plant-based pavilion for brands to highlight their meatless goods. As brands continue to develop new plant-based products, the opportunities for incorporating sustainable, nutritious ingredients like peanuts will continue to grow.
This January, the National Peanut Board will be at the center of the latest flavor trends and hottest products in specialty food at the 2020 Winter Fancy Food Show in San Francisco. More than 80,000 products will be on display January 19 through the 21st at the Moscone Center downtown.
The retail pipeline is continuing to be filled with peanut products. As of July 2019, new peanut product launches totaled 565, with July being the most active month. Snacks remain the largest and brightest category, increasing 6% in Q2 2019 compared to 2018, and an area that’s ripe with exciting new applications. Here are five brands that are pursuing innovations with peanut products to meet consumers’ needs.
There’s little room for the word “try” in Krystina Murawski’s vocabulary. Born and raised in Westchester County, NY, Murawski says she always gives 110 percent to everything that she does. “I've always been an all or nothing person. I'm either full throttle or no throttle.”
Combine this go-getter attitude with Murawski’s self-described obsession with peanut butter and you have “Noomi” (pronounced “new me”). She launched the brand in April 2018 after working fervently on her own, with friends and an executive chef mentor, Leslie Lampert, to find the right balance of ingredients for what would soon become Noomi organic peanut butter. She made—literally—over 100 different peanut butter recipes before deciding on a simple but revolutionary blend of organic dry roasted peanuts, organic Deglet Noor dates, grapeseed oil, peanut oil and Atlantic sea salt.
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