As the president and owner of Crazy Richard’s Peanut Butter company, Kimmi Wernli noticed a snacking trend and took one of her family’s favorite recipes and launched a new product. Wholly Rollies™ all natural, frozen protein balls are available through e-commerce, sold at retailers nationwide and will soon be in the freezer case at more than 3000 Walmart stores.
Mission MightyMe co-founders J.J. and Catherine Jaxon are on a mission to help raise up a generation of kids that are free from the burden of food allergies. And they’re doing it with the launch of a peanut puff that makes it easy and “normal” to feed peanuts and other allergenic foods to infants.
We spotted a variety of plant-based products, from jerky to ice cream, and the show even offered a plant-based pavilion for brands to highlight their meatless goods. As brands continue to develop new plant-based products, the opportunities for incorporating sustainable, nutritious ingredients like peanuts will continue to grow.
This January, the National Peanut Board will be at the center of the latest flavor trends and hottest products in specialty food at the 2020 Winter Fancy Food Show in San Francisco. More than 80,000 products will be on display January 19 through the 21st at the Moscone Center downtown.
The retail pipeline is continuing to be filled with peanut products. As of July 2019, new peanut product launches totaled 565, with July being the most active month. Snacks remain the largest and brightest category, increasing 6% in Q2 2019 compared to 2018, and an area that’s ripe with exciting new applications. Here are five brands that are pursuing innovations with peanut products to meet consumers’ needs.
There’s little room for the word “try” in Krystina Murawski’s vocabulary. Born and raised in Westchester County, NY, Murawski says she always gives 110 percent to everything that she does. “I've always been an all or nothing person. I'm either full throttle or no throttle.”
Combine this go-getter attitude with Murawski’s self-described obsession with peanut butter and you have “Noomi” (pronounced “new me”). She launched the brand in April 2018 after working fervently on her own, with friends and an executive chef mentor, Leslie Lampert, to find the right balance of ingredients for what would soon become Noomi organic peanut butter. She made—literally—over 100 different peanut butter recipes before deciding on a simple but revolutionary blend of organic dry roasted peanuts, organic Deglet Noor dates, grapeseed oil, peanut oil and Atlantic sea salt.
Of the many ways millennials use Alexa skills, recipes for meal prep are one of the leading uses. To ensure peanut butter is at the forefront of the conversation, we developed a peanutty Alexa skill, just in time for the biggest day of the year for Amazon fans, Prime Day.
Just when you thought there was nothing about a jar of peanut butter that could be improved, Andy Scherer of Southern California has invented the peanut butter pump.
Raising three children as a single dad, Scherer remembers the challenges of getting kids ready, lunches made and out the door every day. “When my kids were younger, I thought ‘Wouldn’t it be great if there was pump to make their peanut butter sandwiches easier and faster?’” Scherer is a self-proclaimed tinkerer and kept a running list of inventions he wanted to work on when he retired from his financial services career. The extra time came around more quickly when he was unexpectantly laid off. But he jumped right into pursuing the item at the top of his inventions list: the peanut butter pump.
The latest and greatest in today’s next big food trends were unveiled at the 2019 Winter Fancy Food Show in San Francisco. More than 80,000 specialty foods & beverages were on display to be discovered by food retail buyers and food professionals. The National Peanut Board joined over 1,400 exhibitors to promote new products and showcase the power of the peanut.
Made using real peanuts, Skrewball Peanut Butter Whiskey is as crazy as it sounds. It’s the answer of “why not” when someone asks, “why?” With its surprising sweetness, smooth finish, and obvious peanut butter flavor, this American whiskey proudly bucks convention as the black sheep of the whiskey aisle. We sat down with Brittany Yeng, co-founder of Skrewball Peanut Butter Whiskey, to find out how her husband’s obsession with peanut butter led to the first-ever peanut butter whiskey, and how it’s turning skeptics into converts and welcoming those who go against the norm.
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