As the president and owner of Crazy Richard’s Peanut Butter company, Kimmi Wernli noticed a snacking trend and took one of her family’s favorite recipes and launched a new product. Wholly Rollies™ all natural, frozen protein balls are available through e-commerce, sold at retailers nationwide and will soon be in the freezer case at more than 3000 Walmart stores.
We’ve all been impacted by the current global crisis, and we all want to do our part to help our communities recover. One way to help is to support small businesses.
The National Peanut Board (NPB) will be in Anaheim, CA from March 3-7, attending Natural Products Expo West 2020. With over 86,000 industry professionals represented, this event is known as the world’s largest natural, organic and healthy products trade show.
There’s little room for the word “try” in Krystina Murawski’s vocabulary. Born and raised in Westchester County, NY, Murawski says she always gives 110 percent to everything that she does. “I've always been an all or nothing person. I'm either full throttle or no throttle.”
Combine this go-getter attitude with Murawski’s self-described obsession with peanut butter and you have “Noomi” (pronounced “new me”). She launched the brand in April 2018 after working fervently on her own, with friends and an executive chef mentor, Leslie Lampert, to find the right balance of ingredients for what would soon become Noomi organic peanut butter. She made—literally—over 100 different peanut butter recipes before deciding on a simple but revolutionary blend of organic dry roasted peanuts, organic Deglet Noor dates, grapeseed oil, peanut oil and Atlantic sea salt.
One-third of consumers worldwide prefer to buy food from sustainable brands.
That’s according to a recent surveyof 20,000 adults from five countries, including the U.S, which was conducted by Unilever – a transnational consumer goods company.
After attending Menus of Change(MOC), an annual summit hosted by the Culinary Institute of America and the Harvard T.H. Chan School of Public Health, I learned how the food service industry is making moves to listen to consumers’ concerns. The good news is that chefs and other food service leaders are working to improve environmental health – but there is still great need for change in one specific area: water sustainability.
Peanuts are a tasty and convenient snack, and new product introductions reflect our love of snacking. Snacks are consistently a top performer for new peanut product introductions and this category shows no signs of slowing down. In the past quarter, new product introductions in the snack category increased 46 percent compared to last year, according to Mintel. These newly launched and recently announced product introductions like peanut milk will also contribute to continued growth in snacks.
The natural foods space evolves and grows, and the peanut butter aisle is a perfect example. A generation ago, variety in this corridor was creamy, crunchy or the jar with alternating stripes of peanut butter and jelly. To find natural or flavored peanut butters back then, you would probably have to go to a small natural grocer or make it yourself at home. Now, there are dozens of varieties available from brands with simply peanuts and salt to exotic flavors like garam masala.
The natural foods space is still innovating and expanding and the newest and brightest players are on display at several trade shows during the year, including Natural Products Expo East, Fancy Food Show, the Food and Nutrition Conference and Expo. At these events thousands of brands are showcased and many further missions centered on health, wellness, community building and sustainability. These new products will end up on store shelves heading into the new year.
With every passing year, millennials continue to gain purchasing power in the retail sector. As a result, grocery stores are expanding and adapting what they offer to stay relevant with millennials. For many, an array of different product offerings is key to grabbing the attention of today’s shoppers. Thankfully for the peanut product category, this provides a major opportunity for growth.
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