When Food Network star Ina Garten bantered on national TV with CNN’s Anderson Cooper about their rediscovered love of the PB&J last December, it was no surprise to me that the classic all-American peanut butter sandwich had risen back to the top of our collective food conscious – not only filling our bellies, but soothing our souls during trying times. And that’s what’s special about the work I do for America’s peanut farmers at the National Peanut Board (NPB).
Douglas Harrell is the son of former National Peanut Board Chairman John Harrell and his wife Deena. Douglas grew up on the farm north of Whigham, Georgia. As kids, he and his cousin Lafe were given lots of manual labor on the farm and they both couldn’t wait to get off the farm. “We both went to the University of Georgia and we’re both full-time farmers now,” Douglas said. “I hate to say farming is just in your blood, but there’s something about it that brings you back.”
While America’s food preferences have often proven popular with other countries, peanut butter has more frequently been viewed as an exception that doesn’t appeal to most outside of the North American content. That is until recently when peanut butter suddenly overtook jam sales in the United Kingdom.
Hundreds of new products with peanuts are launched in the U.S. every year by brands and retailers. NPB regularly tracks new products, product line extensions and new varieties. Here are four interesting trends from recent new product launches.
There are four types of peanuts are grown in the U.S. Do you know what they are, where they're grown, or the difference between them? Here's everything you need to know about peanut varieties in the U.S.
As the president and owner of Crazy Richard’s Peanut Butter company, Kimmi Wernli noticed a snacking trend and took one of her family’s favorite recipes and launched a new product. Wholly Rollies™ all natural, frozen protein balls are available through e-commerce, sold at retailers nationwide and will soon be in the freezer case at more than 3000 Walmart stores.
We’ve all been impacted by the current global crisis, and we all want to do our part to help our communities recover. One way to help is to support small businesses.
The National Peanut Board (NPB) will be in Anaheim, CA from March 3-7, attending Natural Products Expo West 2020. With over 86,000 industry professionals represented, this event is known as the world’s largest natural, organic and healthy products trade show.
There’s little room for the word “try” in Krystina Murawski’s vocabulary. Born and raised in Westchester County, NY, Murawski says she always gives 110 percent to everything that she does. “I've always been an all or nothing person. I'm either full throttle or no throttle.”
Combine this go-getter attitude with Murawski’s self-described obsession with peanut butter and you have “Noomi” (pronounced “new me”). She launched the brand in April 2018 after working fervently on her own, with friends and an executive chef mentor, Leslie Lampert, to find the right balance of ingredients for what would soon become Noomi organic peanut butter. She made—literally—over 100 different peanut butter recipes before deciding on a simple but revolutionary blend of organic dry roasted peanuts, organic Deglet Noor dates, grapeseed oil, peanut oil and Atlantic sea salt.