JULY 10, 2015--ATLANTA – After 15 years working with Golin as its public relations agency of record, the National Peanut Board today announced the agency will expand its role to include advertising and marketing, following a competitive review that included agencies from every discipline.
Founded in 2001, and funded by America’s 7,000 peanut farming families, the board funds production research, stimulates new uses for USA peanuts and drives demand. The expanded scope of work focuses on both consumer and trade engagement, and includes content creation, digital and traditional advertising, and business development ? in addition to earned and social media, special events and issues management. Work officially begins Nov. 1.
“We started this process to grow peanut passion among new generations of Americans and build on the critical work we’ve done around peanut allergies,” said Bob Parker, NPB president and CEO. “Since our board was formed, Golin has been a trusted and valued partner; we look forward to consolidating our work with them.”
For Golin, the expanded role with NPB is another in a growing list of integrated client engagements that includes earned, owned, shared and paid media.
“Nothing is more exciting than an important long-time client inviting us to help them tackle new challenges with an innovative, integrated approach,” said Fred Cook, Golin CEO. “For us, this opportunity validates our relentless focus on insights, ideas and engagement these past few years.”
Golin is a global communications firm with 50 offices around the world. In 2014, Golin rebranded from GolinHarris to reflect the evolution of the brand and its commitment to “Go All In” for clients and employees. For almost 60 years, it has been committed to delivering the deepest insights, boldest ideas and broadest engagement to the world’s leading brands through seamless integrated communications. McDonald’s, Unilever, Toyota and Nintendo of America are just a few of the brands the agency represents. Within its revolutionary g4 model, specialist communities use proprietary tools to plan and execute powerful campaigns designed to create positive change for clients. Golin is a member of Interpublic Group (NYSE: IPG). Learn more at www.golin.com.