The National Peanut Board’s mission is to increase consumption
of quality USA peanuts, peanut butter and peanut products. To
that end, the NPB has fused talent and resources to help food
product manufacturers and related companies incorporate USA peanuts
into new products and then launch those products into a receptive
marketplace.
NPB’s resources include:
- Consumer and industry research on preference
and demand
- Competitive product analysis
- Prototype development and testing
- Feedback and reactions to proposed new
products based on collective knowledge & expertise
- Creative marketing concepts, and if desired,
cooperative execution
|
