The National Peanut Board’s mission is to increase consumption of quality USA peanuts, peanut butter and peanut products.  To that end, the NPB has fused talent and resources to help food product manufacturers and related companies incorporate USA peanuts into new products and then launch those products into a receptive marketplace.

NPB’s resources include:

• Consumer and industry research on preference and demand
• Competitive product analysis
• Prototype development and testing
• Feedback and reactions to proposed new products based on collective knowledge & expertise
• Creative marketing concepts, and if desired, cooperative execution