PEANUTS IN DEMAND

USA-grown peanuts’ popularity keeps growing. According to Food Beat, Inc., Report of the Top 200 National Restaurant Chains, there has been a 76% increase of peanut mentions on menus over the past five years. And Information Resources Inc. (I.R.I) which tracks supermarket purchases shows a five-year trend increase in consumption of snack peanuts of 76.8% and 10.6% for peanut butter.

There have been almost 1,000 new products with peanuts or peanut ingredients introduced over the past five years.

Why is there such energy behind this loveable legume? Peanuts are on trend. People love the familiar taste and they love the exotic places that peanuts naturally show up. With the growth in more healthful eating – but with consumers tired of giving up flavor – peanuts fit the bill. Taste rules and peanuts are known for the full-on flavor. We like to call it the culinary combo of healthful and flavorful.

And with the growth of Asian and Latin foods where peanuts are indigenous flavors there are more and more opportunities for consumers to enjoy the flavor they love.

USA-grown peanuts are also great flavor carriers. We like to say that they play well with others. And they are versatile with any cuisine, from All-American to global – from the familiar to the exotic. And USA-grown means the quality and consistency that you can count on.

 

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