By growers… for growers… for growth
The National Peanut Board (NPB) is a farmer-funded national research, promotion and education check-off program. Each of the 10 major peanut-producing states has a grower Board member and an alternate representative. One at-large Board member also represents all minor peanut-producing states. Board members are nominated by state producer organizations and appointed by the Secretary of the United States Department of Agriculture (USDA).
Through NPB, growers from across the United States come together to contribute to the research and promotion of USA-grown peanuts. There is strength in unity and NPB works together for all peanut farmers.
What does NPB do for growers?
Through a mandatory, assessment levied at a rate of one (1%) percent of the price paid for all
farmers stock peanuts sold, the Board builds consumer demand and consumption of USA-grown peanuts domestically and internationally by promoting the great taste, healthfulness and culinary versatility through marketing, advertising, promotion, new product development and advancing the production of peanuts.
Can NPB help with farm policy?
No. Under strict oversight by USDA, NPB, along with other similar commodity boards, is prohibited from lobbying and influencing regulation or legislation of any kind, as stipulated in the Peanut Promotion, Research and Information Order.
How is NPB working to lower production costs?
As farmers themselves, the Board knows production research is critical in helping to produce healthy and productive fields, reducing input and operating costs, tackling disease and pest issues and developing new varieties. To date, through the Board, farmers have invested more than $14.4 million in over 700 production research projects that help achieve improved efficiencies and lower costs.
How does the Board leverage grower promotional dollars?
By partnering with other organizations and commodity boards, NPB helps extend the reach of grower dollars. Working with other commodity boards and organizations, NPB develops and executes events and initiatives that are more relevant to consumers and media outlets across the nation.
In addition, NPB partners with national corporations and entertainment groups to showcase USA-grown peanuts during special programs and events, reaching millions of park visitors annually.
Working with each state grower association, the Board extends the national promotion and advertising campaign to local communities to increase awareness of new peanut production research and to showcase innovative peanut products.
What is NPB doing to promote USA-grown peanuts domestically?
NPB’s business building efforts are primarily focused on innovative marketing, advertising, strategic partnerships, public relations and promotional efforts.
NPB works to stimulate new peanut product development by working directly with culinary, foodservice and retail professionals. As a result, new concepts for peanuts, peanut butter, peanut oil and peanut flour are continually popping up on menus and retail shelves across the country.
In addition, we build relationships with university and college foodservice directors and departments across the nation, to reach over three million new consumers each year, at locations where tens of thousands of meals are served daily.
How is NPB addressing peanut allergy concerns?
Since its inception in 2000, the Board has invested more than $7 million in food allergy research and education. On a continual basis, we provide resources to schools and consumers on how to manage food allergies responsibly. Effective food allergy management programs protect those who are food allergic while allowing others to enjoy the nutritious benefits of peanuts.
NPB works with a Scientific Advisory Council comprised of world renowned food allergy experts and researchers. The Council provides ongoing guidance to NPB on all food allergy issues. These academic and medical experts are dedicated to furthering research and education on food and peanut allergy to identify causes and to seek solutions for sufferers.
Because dining out is one of the vulnerable areas of exposure for the food allergic, NPB partnered with The Culinary Institute of America to develop an online food allergy education program specifically designed for the food service industry: "Food Allergies: Challenges & Opportunities for Foodservice." Through informative text, video interviews and recipe ideas, the free program helps educate food service operators about strategies for meeting customers' needs without unnecessarily eliminating foods from their menus. This program has received praise from food allergy organizations and experts.
How is NPB promoting the healthful benefits of peanuts?
Through alliances with The Culinary Institute of America, the Harvard School of Public Health, Harvard Medical School and other institutions, the Board works to bring information to physicians, dieticians, leading chefs and menu developers about the healthful benefits of peanuts. Additionally, NPB funds nutrition research and works directly with national media sources and third party experts.
Find out more about the National Peanut Board by downloading our brochure.
Headquarters
2839 Paces Ferry Road, Ste. 210, Atlanta, GA 30339
Telephone: (678) 424-5750
Fax: (678) 424-5751
Toll Free: (866) 825-7946
E-mail: peanuts@nationalpeanutboard.org
Web site: www.nationalpeanutboard.org
Food Allergy Training: Culinary Institute of America: Prochef Series
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